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Yi Yang 杨毅

Multimedia/UX Designer

 

Address: Bloomington, IN 47403

E-mail: yy38@indiana.edu

Tel: 812-272-1199

Education

 

Indiana University, Bloomington, IN                                                                                                  08/2013~05/2015 (exp.)                        

M.S. in Media Production and Design – School of Media (formerly Telecommunications)

  • G.P.A.: 3.9

  • Student Academic Appointment (full tuition waiver and monthly stipend)

 

Chongqing University, China (Project 211&985 Key University [1])                                              09/2009~06/2013

Major: Journalism and Communications       

Minor: Digital Media Design

  • G.P.A.: 3.92 (Major);    3.84 (cumulative);      Rank: 1/113     

  • Highest Distinction Honor (top five graduates of the 2013 Journalism School)

  • Excellent Graduation Thesis (top 1%): “Crisis Information Management on Sina Weibo”

         

Tohoku University, Japan                                                                                                                                    06/2012~07/2012

The Arts and Letters Summer Program (study abroad)

  • Awarded JASSO Scholarship from Japanese Government (based on merit)

 

National Dong Hwa University, Taiwan                                                                                                       02/2010~08/2010

Major: Indigenous Languages and Communication (semester exchange)

  • G.P.A: 4.42/4.50           Ranking: 1/124

  • Awarded Excellent Student of Taiwan National Dong Hwa University (top 1%)

 

[1] Project 211 & 985 is the Chinese government’s endeavor aimed at strengthening 39 world-class universities in the 21st century.

 

 

 

Professional Experience

 

BackChina, LLC                                                                                                                                                            05/2014~Present

Social Media Coordinator

  • Created and managed three of the most popular social media pages on Sina Weibo, the Chinese version of Twitter, drawing 8 million total weekly page views

  • Executed all aspects of social media development and maintenance

 

Xinhua News Agency (The Official News Agency of China)                                                              04/2012~10/2012

Journalist & Video Editor

  • Contributed to news stories broadcast on numerous television stations in China

  • Facilitated media relations & outreach, sending official press releases to nationwide media outlets

 

Tencent - www.qq.com (China’s Largest, Most Used Web Portal)                                                12/2011~03/2012

Web Designer & Fashion Editor & Photographer

  • Simultaneously served as web designer, fashion editor and photographer at www.qq.com (Tencent)

  • Organized fashion events, photographed fashion models, and designed a series of web pages

 

China Central Television (CCTV)                                                                                                                           07/2011~09/2011

Studio Assistant

  • Assisted directors of the Economy Channel, CCTV with studio recording work

  • Participated in program shooting and edited video materials on Avid system

 

Boston Merchant Financial, Ltd. (BMFN)                                                                                                    05/2010~08/2010

Financial Reporter & Web Designer

  • Served as financial reporter and web designer at Paul Times, a Chinese financial website of BMFN

  • Completed over 80 financial and economic reports and conducted several web design projects

 

Taiwan National Education Radio                                                                                                                  02/2010~07/2010

DJ & Program Planner

  • Hosted a popular music live show for over 5 months, increased listenership

  • Actively participated in program and network packaging, marketing campaign planning

 

 

 

Program Language

 

Python, Java, C#, PHP, HTML/CSS

 

Skill Highlights

 

Cross-discipline background across Media Production, Journalism & Communications, Photography, Music, Design, Programming, and User Experience;

 

Rich international educational experiences (4 countries);

 

Near all media platforms working experience, Superior communication, interpersonal and problem-solving skills, Leadership and Teamwork, Efficient Multitasking, and Teaching skills etc.

Publications

 

Journals:

Yi Y. and Jiading L. (2012), “Potential Crises Faced by Chinese Version of Twitter -- Sina Weibo”，Youth Journalist Review (pp. 77-78).

Yi Y. (2012), “Effects of Interactive Technology on Choreography: Breakthrough or Breakdown?”,

Journal of Aesthetic Education (pp. 62-67).

 

Book Chapter:

Yilin P., Yi Y. and Yufei F., (2015, Forthcoming),  “TV Production & Media Management”, Ch. 13, Golden 10 Years (2003-2013):  Chinese TV Talent Show Development, Chongqing University Press.

  • Reflected on development of Chinese TV talent shows in last 10 years, and provided many cases

 
UX Projects
 

Usability Testing for Sing! Karaoke by Smule                                                                                                 11/2014~12/2014

Conducted usability testing for Sing! Karaoke, a karaoke app by Smule, released on iOS platforms. The process included interviews, surveys, comparative analysis, heuristic evaluation, and usability testing.

 

X-Library                                                                                                                                                                                                 11/2014

Our team, for our Human-Computer Interaction course, generated rapid prototyping for an all-encompassing library APP; techniques/tools used include low-fi and medium-fi prototypes, brainstorming, illustrator, storyboards, and interviews, etc.

 

ONE.IU                                                                                                                                                                                     10/2014~11/2014

Experimented with a solution for Indiana University students to access IU-related websites better. Methods used include a usage diary study, user enactment, surveys, and scenario analysis.

 

 

 

 

Teaching Experience 

 

T260 The Videogame Industry                                                                                                                            01/2015~present

Associate Instructor / Guest Lecturer     

  • Provided instructional support to instructor, and assisted students with videogame projects

  • As a guest lecturer, lectured on the fundamentals of user interface design

 

T436 Transmedia Storytelling (Visual Communications)                                                                  08/2014~12/2014

Co-instructor (Lecturer for 9 weeks)     

  • Designed class format, syllabus, rubrics, and requirements for assignments and the final project

  • Lectured on the fundamentals of visual communication with an emphasis on photography

  • Enabled students to gain proficiency in the use of a DSLR camera and editing software

 

T347 Promotion and Marketing in Telecommunications                                                                  08/2014~12/2014

Associate Instructor

  • Covered marketing in telecommunications, including television, radio, and the Internet

  • Graded 75 students’ tests every week, and coordinated between students and professors

 

Photography and Picture Framing Basics for IU Blazors Studio                                                                   11/2014

Guest Lecturer

  • Introduced students to DSLR control concepts, and explored basic visual storytelling techniques while exploring the structure of stories and the theories behind storytelling

 

T343 Electronic Media Sales                                                                                                                               01/2014~05/2014

Associate Instructor / Guest Lecturer

  • Graded hundreds of media sales essays, tests, and project-based assignments

  • As a guest lecturer, gave a class on Design Principles

 

T205 Introduction to Media & Society                                                                                                          08/2013~12/2013

Associate Instructor

  • Assisted students with project process, and led teaching discussion groups

 

 

 

 

 

 

 

Community Engagement & Leadership 
 

Shalom Community Center, Bloomington, IN                                                                                           01/2014~05/2014

Volunteer

  • Supported the community center by planning & photographing events and helping hospitality

 

Journalism School Debate Group, Chongqing University, China                                                 09/2010~10/2012

President

  • Built a high-caliber school debate team, and lead them to win 5 championships

  • Organized recruiting publicity events, and networked with similar groups to increase outreach

 

Entertainment Dept. of College Student Union, Chongqing University                                   10/2011~09/2012

Vice President

  • Directed and organized a series of popular art events and gala, drawing around 30,000 people

 

 

 

 

Software
 

Adobe Creative Suite

(expert in Photoshop, Premiere Pro and Audition),

Axure, InDesign, Illustrator, Final Cut Pro, Avid Media Composter, Pro Tools, Flash, Microsoft Office Suite, iWork Office Suite, SPSS 

 

 

Honors & Awards

 

Academic:

- Indiana University Student Academic Appointment, 2013 - 2015

 

- Excellent Graduate of Chongqing University (CQU), top 5%, 2013

 

- JASSO Scholarship from Japanese Government, 2012

 

- Exemplary Student in Art Activities of CQU (1/48000), 2012

 

- Lixin Tang Outstanding Alumni Scholarship, top 0.1%, 2012  

 

- Comprehensive Scholarship of CQU for many times, top 5%

 

- IELTS High Performance Scholarship from New Oriental, IELTS over 7.5, 2012

 

- Advanced College Student in Chongqing, top 0.1%, 2011

 

- Excellent Student of Taiwan National Dong Hwa University (top 1%), 2010

 

- Excellent Project of China Student Research Training Program (SRTP)  

 

Other Awards:

- Won ‘Mic King’, a Chinese popular talent show by Zhejiang TV, 2011

 

- Won ‘Singing with Joy’, a reality show by Chongqing TV, 2010

 

- Won Chongqing Higher Educational Institutions Musicians, 2010

 

- Won English Songs Competition of Chongqing University, 2010

 

- The Most Popular Singer of Chongqing University, 2010

 

- The first prize of singing competition of National Dong Hwa University, 2010

 

- The second prize of the China National College Student English Speech Contest, 2010

 

- Photography selected by Photography Exhibition of Taiwan Colleges, 2010

 

- The Best Debater of Freshman Debate Contest of CQU, 2009

                      

2010 - present

2010 - present

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